If you need answers to specific questions that your Arbitron products cannot answer, then a diary review is what you need.
We have several different diary review reports and we can also construct a review based on your specific concerns.
Here are the different diary review reports: Please click on a report to learn more about it.
1. General Station report
2. Morning Show report
3. Cume & Quarter-Hours report
4. Market Overview
Arbitron presents a huge amount of data from the PPM panelists. PDs need help in understanding what is available to analyze. PDs lack the time to successfully go through the data, prepare a timely report for management, let alone prepare the report for their own use. Research Concepts is your data analysis "assistant." Integrating our knowledge of available PPM data with expert report production, we supply the answers to your ratings questions professionally, accurately, and timely.
For example, you need to know what hours of the day your station attracts the most to least listeners. Our "Hour-By-Hour" report clearly shows that data. You need to know which days of the survey attract the most to least listeners. Our "Day-By-Day" report clearly shows that data. You need an accurate display of the sex/age/race of your listeners. Our "Audience Composition" report clearly shows that data. Also, you need to know how your station is trending month-to-month. Many of the reports include a trending analysis. You need to know what events the competition is doing and how these events affect your monthly, weekly, daily, and hourly ratings. Our reports help address these concerns. The list of analyses goes on and on.
YOU NEED TO USE OUR ANALYSIS SERVICE SO THAT YOU CAN LEARN ABOUT YOUR LISTENERS AND COMPETITION, THEN MAKE MORE ACCURATE PROGRAMMING, MARKETING, SALES DECISIONS. We encourage you to experiment with programming to see what works. Do not let anyone tell you what works in one market will work in your market. There are too many factors influencing programming, market-to-market.
We have several different PPM analysis reports and we can also construct a report based on your specific concerns.
Here are the different PPM analysis reports: Please click on a report to learn more about it.
1. General Station report
2. AQH Persons report
3. Daypart Show report
4. Minute-By-Minute report
5. Market Overview
"GET ACQUAINTED WITH PPM"|
This is a 2-hour visit to your station by Jay Krakowitz. During the visit, we do a Q&A session plus Jay will provide samples from different reports that contain the most sought-after PPM answers to clients' ratings questions. Ask about how to get this service for free.